E.A.T.S. Guidelines for issue advocacy in the Internet age

Notes from a recent class I gave to progressive activists:

EXPOSURE: Try to reach the widest audience possible when you are advocating for a specific issue. Although their circulation has dropped considerably, even small local newspapers will reach thousands of people, and LTE’s are a great communication tool. Social media on the Internet (Facebook, Twitter, etc.) can reach even more if something you write goes viral. But be prepared for pushback.

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